For Spar, we enable the targeted delivery of externally funded offers leading to increased customer loyalty. New offers can be set up in the cloud and distributed to selected stores within an hour, giving Spar complete control over the offer issuance process. And with full details of every offer issued and redeemed, Spar is able to use the insight we provide to drive a sophisticated ongoing dialogue with their customers.
The Sparkle approach has allowed us to introduce multiple shopper offers in a speedy flexible manner. The wide range of transactional criteria we can use to target shoppers allows us to test different mechanics and establish the most effective offers.
Geoff Hallam, MD AF Blakemore (Spar)